Hi there!
Experienced, customer-obsessed Principal Product Designer specializing in AI-enabled and system-driven products. Brings a proven track record of delivering intuitive, high-impact experiences across complex ecosystems by pairing human-centered design with emerging AI capabilities.
Leads design at the intersection of product strategy, GenAI, and execution—using prompt engineering, AI-assisted research, and rapid prototyping to accelerate discovery, reduce ambiguity, and unlock smarter personalization and decision support. Designs prompts, flows, and feedback loops as first-class product surfaces, ensuring AI behaviors are transparent, trustworthy, and aligned with real user intent.
Known for shaping scalable design systems that extend into AI patterns, model-driven experiences, and adaptive interfaces. Partners closely with product, engineering, and data teams to translate technical constraints into clear UX frameworks—balancing speed, craft, and responsible AI principles.
Passionate about building products where AI meaningfully augments human capability, elevates product quality, and creates experiences that feel intentional, explainable, and genuinely useful across web and mobile platforms.
Years Experience
YEARS IN UX/UI
COMPLETED PROJECTS
CSAT
Areas of Expertise
My experience in creating design specifications, standards, and documentation—such as user journeys, storyboards, interaction models, process flows, information architecture, wireframes, prototypes, and UI/functional design specs—has driven me to develop a comprehensive skill set for delivering high-quality user experiences.
Product design
Collaboration with Developers / User Research and Testing / Accessibility/ Visual Consistency/ Feedback Iteration
Graphic Design
Digital Imaging / Corporate Identity / Web and Print Design / Social Media / Interactive Design
UI/UX Design
Create intuitive interfaces / Responsive Design / iOS + Android / Agile / Usability Testing and Research
Design Systems
Standardize UI components / Define colors and typography / Create reusable patterns Document guidelines / Maintain libraries / Accessibility / Build for Scale
Client List
Throughout my career, I have had the privilege of serving an extensive roster of esteemed clients across various industries. These include global giants such as:
Delta Air Lines, Amazon, Coca-Cola, Yum Brands, Home Depot, Virgin Galactic, COX Enterprises, Bank of America, GPC (Genuine Parts Company), IBM, Abrigo, Manhattan Associates, Regions Bank, FiServ, Savvas, AudioEye, and AT&T.
My creative leadership also extended to collaborations with Warner Media through AT&T and notable projects as the Creative Director/CEO of Tribal Chicken Designs Inc., where I worked with high-profile clients like CNN, TBS, Peachtree TV, Adult Swim and Cartoon Network.
Each partnership has enabled me to craft innovative design solutions and contribute to enhancing user experiences that align with both business objectives and user needs.
Streamlining Bank of America Tech Support Portal:
I successfully streamlined the workflow for Bank of America Tech Support Agents by reducing the number of portals and tools they needed to access from 15+ to a single portal. I developed a solution that enabled Tech Support Agents to efficiently locate user information, connect to a user's device, and open incidents, significantly reducing resolution times. This approach improved employee efficiency, decreased hold times, and shortened issue resolution times.
Establishing and Growing the UX Team at AudioEye:
I established and grew the UX team, fostering a collaborative and innovative environment. I implemented an updated product and design tone of voice for consistent messaging. I launched a new AudioEye website with improved messaging and user experience, contributing to enhanced user engagement and a stronger online presence for the company.
Leadership in AT&T's UX/UI Design and Apple Integration
I led the creation of new frameworks for UX/UI customer journeys at AT&T, informed by customer data and needs. I constructed the AT&T-Apple design system, ensuring brand alignment for Apple Launch events throughout the year. This involved providing art direction and subject matter expertise to align with Apple marketing brand standards and AT&T's standards for online usage. I served as the principal design leader for the end-to-end AT&T online gaming experience, overseeing creative direction, content strategy, and the transformation of concepts into tangible digital products.